PROFESSIONAL INFORMATION
Seasoned engineer, data center subject matter expert, trusted advisor and entrepreneur with over 30 years of industry experience, including 25+ years specializing in data center physical infrastructure. Extensive expertise in planning, design, management, risk assessment, commissioning, audits, technology-to market, and strategic consulting for engineering and data centers projects. Founder and CEO of engineering firms, driving successful projects across different verticals. Deeply engaged in advanced research on next-generation data center infrastructure, with a strong emphasis on power and cooling, leveraging a PhD and years of influential contributions. Researcher, contributor to standards and best practices, author of numerous publications, and speaker at major data center conferences.
The data center space is dynamic and innovative. With so many emerging technologies and still so much to accomplish in terms of reliability, efficiency and sustainability, there is no 'one size fits all' solution for data center infrastructure needs. I founded DCMetrix, to serve as trusted advisors in data center physical infrastructure focusing in power, cooling, telecommunications, sustainability, and innovative technologies such as liquid cooling and battery energy storage. Our areas of expertise include strategy, risk assessment, audits, metrics, capacity planning, due diligence, and technology-to-market.
Throughout the last few years, I have deepened my expertise in emerging data center technologies to drive innovation and align infrastructure with evolving data center requirements. Liquid cooling is one of such technologies as it will enable data centers to process next-gen compute intensive workloads more efficiently and sustainably. In 2023, I was honored to serve as a reviewer of proposals for the US Department of Energy's ARPA-E COOLERCHIPS program. The COOLERCHIPS (Cooling Operations Optimized for Leaps in Energy, Reliability, and Carbon Hyperefficiency for Information Processing Systems) program will develop transformational, highly efficient, and reliable cooling technologies for data centers, and I can't wait to see the outcome!
More recently, in 2024, I joined Datacenter Dynamics as Managing Director for Research and Market Intelligence, looking to turn ideas into reality and build something unique and much needed for the data center industry.
As data center industry analyst at Omdia (part of Informa Tech), I led the data center power, cooling and sustainability research, including the ‘UPS Intelligence Service’ and the new ‘Data Center Thermal Management and Sustainability Intelligence Service’. I capitalized on previous technical and market knowledge to design services and surveys, analyzed relevant data, and produced reports that, due to their high degree of reliability and accuracy, disrupted the data center market intelligence industry. Developed business and acted as lead consultant for multiple custom research projects.
In an effort to increase awareness of the data center industry among engineering students and train younger generations of engineers to enter this space, I developed and taught the course ‘Introduction to Data Centers’, while being full-time Electrical Engineering Faculty at West Texas A&M University.
Throughout my PhD and subsequent years I conducted substantial research on data center physical infrastructure. My vision has been to improve data center performance while reducing risk, through the use of real-time key indicators, AI-enabled analytics, and automated actionable recommendations. In 2017 I proposed a Data Center Site Risk Metric, and a Framework for a Novel Multidimensional Data Center Metric comprising performance (efficiency, productivity, operations and sustainability) and risk. I am proud to share that the Multidimensional Data Center Metric has been incorporated in national data center standards and best practices (e.g., ANSI/TIA-942-C, ANSI/BICSI 002, BICSI 009).
I started my engineering career in my home country, Venezuela, where I founded and led engineering consulting firms highly specialized in niche markets. My initial venture, Tecnoconstrucciones 52768, designed and executed large-scale engineering and infrastructure projects for clients in the financial, insurance, healthcare and retail industries. We were also an integrator, solution provider, and distributor for manufacturers such as Schneider Electric, Emerson, Siemon and Hubbell. We were the project leader, solution development and technical support behind the standardization of Schneider Electric air circuit breaker (MasterPact NW) and miniature switch disconnectors/isolators (Multi 9) at the main electric utility company ‘Electricidad de Caracas’ (now Corpoelec).
I then founded MLC Proyectos to further specialize in structured cabling systems, intelligent buildings and data centers. We established strategic alliances with corporations including Hewlett-Packard and IBM to perform the design, execution, commissioning and audits of several dozens of their clients' projects. An increasing opportunity to serve international markets, led me to establish Grupo Tecnosel, a company headquartered in Panama that provided advisory for data center physical infrastructure, digital transformation, critical thinking and guidance for long term plans of clients’ strategic agenda.
I enjoy research and knowledge-sharing by being a contributor to standards and best practices, and speaking at conferences such as Datacenter Dynamics, Data Center World, OCP Summit, BICSI, 7x24 Exchange, and AI Summit. I have authored numerous publications which to this day influence industry, academia and government agencies. One of my academic papers is referenced by the European Commission’s report: ‘Study on Greening Cloud Computing and Electronic Communication Services and Network - Towards Climate Neutrality by 2050’ (2022). I always look forward to learning from peers, and building meaningful interpersonal relations. As such, I have joined and actively participated in professional organizations such as ASHRAE, BICSI, AFCOM, and ICREA.
I hold a PhD and Master’s degree in Electrical Engineering and Bachelor’s degrees in Electrical and Civil Engineering.
I reside in FL, US.