PROFESSIONAL INFORMATION
Seasoned engineer, data center subject matter expert, trusted advisor, and entrepreneur with more than 30 years of industry experience, including over 25 years specializing in data center physical infrastructure. Expertise spans strategy, infrastructure, and innovation across the data center lifecycle. Founder and CEO of engineering firms, with a proven track record of delivering successful projects across different verticals. Deeply engaged in advancing next-generation data center infrastructure, with a strong emphasis on power, cooling, and sustainability, leveraging a PhD and years of influential industry and research contributions. Researcher, contributor to standards and best practices, author of numerous publications, and speaker at major data center conferences.
The data center space is dynamic and innovative. With so many emerging technologies and still so much to accomplish in terms of reliability, efficiency and sustainability, there is no 'one size fits all' solution for data center infrastructure needs. I founded DCMetrix, to serve as trusted advisors in data center physical infrastructure focusing on power, cooling, telecommunications, sustainability, and innovative technologies such as liquid cooling and battery energy storage. Our main areas of expertise include strategy, capacity planning, site selection, due diligence, risk assessment, audits, metrics, physical infrastructure design, and technology-to-market initiatives. Recent engagements include advising on liquid-cooled data center developments (totaling hundreds of megawatts), developing market-entry strategies and business plans, supporting leading cooling and energy storage innovators, and guiding data center strategy, design, and construction initiatives.
Throughout the last few years, I have deepened my expertise in emerging data center technologies, including liquid cooling and energy storage, to drive innovation and align infrastructure with evolving data center requirements. In 2023, I was honored to serve as a reviewer of proposals for the US Department of Energy's ARPA-E COOLERCHIPS program. The COOLERCHIPS (Cooling Operations Optimized for Leaps in Energy, Reliability, and Carbon Hyperefficiency for Information Processing Systems) program supports transformational, highly efficient, and reliable cooling technologies for data centers. From 2023 to 2025, I served on Schneider Electric’s Industry Advisory Council for the Energy Storage Center of Excellence, supporting strategic initiatives, shaping product roadmaps, and fostering innovation through collaboration with industry experts.
I support multiple organizations across the data center industry in advisory, research, and market intelligence roles. Most recently, I served as Advisor and Data Center SME to QumulusAI, a neocloud provider, working with the leadership team on data center strategy, capacity planning, site selection, due diligence, risk assessment, design and modular deployment initiatives. Previously, as Managing Director of DCD>Intelligence at DatacenterDynamics, shaping the foundations of a reliable, data-driven market intelligence service for the data center industry, while also contributing to research initiatives, articles, broadcasts, interviews, conference speaking engagements. Earlier, as a Data Center Industry Analyst at Omdia (Informa Tech), I led research on power, cooling, and sustainability, including the UPS and Thermal Management Intelligence Services, delivering market insights through data analysis, industry surveys, and custom research projects.
In an effort to increase awareness of the data center industry among engineering students and train younger generations of engineers to enter this space, I developed and taught the course ‘Introduction to Data Centers’, while being full-time Electrical Engineering Faculty at West Texas A&M University.
Throughout my PhD and subsequent years I conducted substantial research on data center physical infrastructure. My vision has been to improve data center performance while reducing risk, through the use of real-time key indicators, AI-enabled analytics, and automated actionable recommendations. In 2017 I proposed the Data Center Site Risk Metric, and a Framework for a Novel Multidimensional Data Center Metric comprising performance (efficiency, productivity, operations and sustainability) and risk. I am proud to share that the Multidimensional Data Center Metric has been incorporated into data center standards and best practices including ANSI/TIA-942-C, ANSI/BICSI 002, BICSI 009.
I started my engineering career in my home country, Venezuela, where I founded and led specialized engineering consulting firms serving niche markets. My initial venture, Tecnoconstrucciones 52768, designed and executed large-scale engineering and infrastructure projects for clients in the financial, insurance, healthcare and retail sectors. The company also served as an integrator, solution provider, and distributor for industry leaders including Schneider Electric, Emerson, Siemon and Hubbell. Among our notable achievements was leading the technical development, project execution, and standardization of Schneider Electric's MasterPact NW air circuit breakers and Multi 9 switch disconnectors at Electricidad de Caracas (now Corpoelec), Venezuela's largest electric utility.
I then founded MLC Proyectos to further specialize in structured cabling systems, intelligent buildings and data centers. Through strategic partnerships with industry leaders such as Hewlett-Packard and IBM, we delivered the design, implementation, commissioning and audits of dozens of client projects. As opportunities expanded across international markets, I went on to establish Grupo Tecnosel, a Panama-based consulting firm providing advisory services in data center physical infrastructure, digital transformation, and long-term technology strategy for enterprise clients.
I enjoy research and knowledge-sharing by being a contributor to standards and best practices, and speaking at conferences such as Datacenter Dynamics, Data Center World, OCP Summit, BICSI, 7x24 Exchange, and AI Summit. I have authored numerous publications which to this day influence industry, academia and government agencies. One of my academic papers is referenced by the European Commission’s report: ‘Study on Greening Cloud Computing and Electronic Communication Services and Network - Towards Climate Neutrality by 2050’ (2022). I always look forward to learning from peers, and building meaningful interpersonal relations. As such, I have joined and actively participated in professional organizations such as ASHRAE, BICSI, AFCOM, and ICREA.
I hold a PhD and Master’s degree in Electrical Engineering and Bachelor’s degrees in Electrical and Civil Engineering.
I reside in FL, US.